Logo Design for Lifetime

Logo design is a method of visual communication by blending typography, image, space and color. It is part of graphic design. The logo or ideogram is a way to visually represent profile of an organization. A logo remains for a lifetime of the organization. Its frequent change may be counterproductive. People attach themselves just like they are with the sun and the moon. Just imagine if logo ABC affectionately called “Worm” is changed.

Three designer of the United States are considered to be the pioneer of logo design, a part of the modernist movement in the 1950s.  They are Chermayeff & Geismar, Paul Rand and Saul Bass. We connect them respectively with logos of National Geographic, ABC and AT&T Corporation. Canva, the online graphic design platform, founded in 2012 in Sydney by Perkin, Obrechi and Adams is also gaining immense popularity.

Logo designing is difficult to perfect. It is no less than a painting. Like painting, it is also a form of creative expression. One has to be very particular about the font, layout, color and the icon. Each of these should fuse with each other to generate simple yet popular  artistry and attractiveness. 

A well-chosen and crafted font brings life to the logo design of a brand.  The color has a way of its own. It is not a draw from the combinations of three basic colors. The color should also take into account for the kind of people who are going to look at. The color should also think about the region, gender and age of the population under consideration. For example, the Islamic countries love green, the Indians are proud of the saffron and the Australian would love to watch a logo splashed with gold and green. The selection of an icon could be very simple. It may be the one already used by the brand. Finally the layout says it all.in its unified entity.

Most of the time, simple is beautiful. It is easy to understand. It conveys an idea that a layman can comprehend. Trying to convey too much may be as confusing as a beautiful song fast-fast forwarded. There is no need for rich dose of enthusiasm. A logo should not be a puzzle. 

Versatility has its own uniqueness. A logo design should look great when displayed from a height, look beautiful when a tiny logo is imprinted on a book and look amazing on a life-size signboard. The logo should look beautiful in natural light. It should look majestic in multi-colored illumination of the night. The logo should be understood to everybody irrespective of language indifferences. 

Romeo and Juliet are still relevant and real, so should be a logo design. It should be relevant with the passing time. It should be relevant to the organization and its prospects. It would be idiotic to show a lady running a safety razor on her cheek. It must convey the message.

It is worthwhile to repeat that a logo design is a piece of art. It is a painting but different from a great painting. Picasso is understood and appreciated by a handful of person. The logo design, on the other hand, is for mass consumption.

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